When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

The consideration phase, when customers start to research potential products to buy
The finance stage, when customers think about their budgets
The action stage, the moment when customers commit and purchase your product
The sharing stage, when customers share images and feedback on your products

The correct answer is:

The consideration phase, when customers start to research potential products to buy.