Google Ads - Measurement Certification 

A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

Editorial Staff
  • They should use conversion lift.
  • They should use Smart Bidding.
  • They should use a marketing mix model.
  • They should use viewable CPM.

The correct answer is:

  • They should use a marketing mix model.

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