Google Ads - Measurement Certification 

A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

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  • The marketer should use conversion value-per-click.
  • The marketer should use conversion rate.
  • The marketer should use conversion value-per-cost.
  • The marketer should use cost-per-conversion.

The correct answer is:

  • The marketer should use conversion rate.

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