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Amazon Ads Campaign Optimization Certification 

After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?

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  • Increase budget for the lower-performing campaigns to continually drive traffic to your products
  • Use more general keywords for the lower-performing campaigns to continually drive traffic to your products
  • Reallocate your ad budget from lower-performing to the higher-performing campaigns

The correct answer is:

  • Reallocate your ad budget from lower-performing to the higher-performing campaigns

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