Which of the following metrics would be the strongest indicator of a campaign’s ability to help drive awareness?
Add to cart Purchases Impressions served Detail page views The correct answer is: Impressions served. Get all the latest and
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Tiny Feet has their own website. They want to reach their website’s audience with an Amazon campaign. From which source should they transfer their audience?
Data management platform Pixel An advertiser hashed audience Audiences based on shopping interactions on Amazon The correct answer is: Pixel.
Read moreWhat are Subscribe & Save metrics best used for?
Assessing the number of impressions served to shoppers Assessing awareness of a brand’s products Signifying longer-term brand loyalty and driving
Read moreWhich of the following best describes advertiser audiences?
Allows advertisers to reengage Amazon audiences who viewed product(s) specific to, or similar to, the advertiser’s promoted product Allows advertisers
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