Author at Certificate Land

Paulo is an advertiser whose company recently released a new mic stand that is designed to hold microphones that the company manufactures. He wants to focus this campaign on past microphone purchasers. Which audience combination would you recommend Paulo use to reach relevant audiences for his campaign?

January 14, 2025 Certificate Land

Audiences based on microphone purchases Lookalike audiences of previous microphones Lifestyle audiences: musical equipment The correct answer is: Audiences based

Author: Certificate Land

_______is a measurement and analytics solution that provides a way for advertisers to measure the aggregated, total impact of their ad tactics on shopping activities on Amazon.com or third-party websites, while campaigns are still mid-flight.

Maria is an advertiser at a computer hardware company. Her company recently began selling their products on Amazon.com, and wants to reach shoppers with similar attributes to those that her brand has a direct relationship with. Which type of audience should Maria leverage in her next campaign?

_______audiences are pre-built audiences based on composition, shopping interactions, and preferences that indicate potential interest in your products or services.