Author: Certificate Land

Hubspot Digital Marketing Certification 

Alejandro works for Homebody’s Pro Tools, an e-commerce site selling DIY equipment. He’s noticed through website analytics that many visitors spend time on the power drills page but leave the site without taking further action. The company collected these visitors’ email addresses from past interactions, like abandoned carts or newsletter signups. Which of the following is the best strategy for Alejandro to re-engage these leads using email marketing?

Certificate Land

Adding all these visitors to a general weekly newsletter about new arrivals and promotions Sending an immediate follow-up email asking

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Hubspot Digital Marketing Certification 

CodeCrafters is a B2B company that sells custom software solutions. They noticed some leads spend a significant amount of time browsing detailed feature pages but leave without signing up for a demo or downloading resources. Which of the following is the most effective approach for CodeCrafters to engage these leads using email marketing?

Certificate Land

Adding these leads to a general newsletter list that sends weekly company updates and promotional offers Segmenting these leads by

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