Which of the following is the BEST description of the benefits of using personalization tokens?
- Personalization tokens make it unnecessary for sales reps to craft individual emails for their contacts.
- Personalization tokens make it easy to send a single email to multiple people.
- Personalization tokens help save time and avoid mistakes but aren’t enough on their own to make an email feel personalized.
- Personalization tokens are simple reminders of information that has to be added manually before you can send the email.
The correct answer is:
- Personalization tokens help save time and avoid mistakes but aren’t enough on their own to make an email feel personalized.
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