Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days

The correct answer is:

Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days.