Yandex Direct Certification 

Can Geotargeting Settings Affect The CPC For An Ad?

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  • No, CPC accounts for all the competitors for the specific keyword.
  • Yes, the number of competitors varies for each region, so CPC will also vary.
  • No, CPC is only affected by the time of the impression and the number of comptetitors at that moment.

The correct answer is:

  • Yes, the number of competitors varies for each region, so CPC will also vary.

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