AI-Powered Performance Ads Certification

The creation of highly specified silos within the organization that allow for specialization and multiple budget owners. The encouragement of

Broad match keywords let marketers exercise more control over the specific search terms to which particular ads line up, and

Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns Running the Performance Max experiment

Develop a value-based Smart Bidding strategy in the store’s top two campaigns. Develop a strong, goal-based measurement and attribution strategy