It would optimize for driving lead volume, since all customers create the same amount of value. It would allow them
Read moreBuild value rules based on audiences known to visit a local store. Use a Maximize conversions bidding strategy to drive
Read moreFuels competition across the organization. Helps teams test multiple business objectives at the same time. Encourages teams to break down
Read moreInsights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective The results
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