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AI-Powered Performance Ads Certification

AI-Powered Performance Ads Certification 

A chain of sporting goods stores wants to boost the value of its Google Ads campaign with a value-based bidding strategy. What should its first step be?

September 7, 2023 Certificate Land

Enable a volume-based Smart Bidding strategy for all current campaigns Make sure it has a strong, goal-based measurement and attribution

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AI-Powered Performance Ads Certification 

What’s an example of a metric used to measure value?

September 7, 2023 Certificate Land

Time spent on site Cart size Page depth Cost-per-click The correct answer is: Cart size. 🎓 Get all the latest

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AI-Powered Performance Ads Certification 

A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?

September 7, 2023 Certificate Land

The data is a very good indicator of industry-wide performance for machine learning. The data is easily replicable by various

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AI-Powered Performance Ads Certification 

How are potential new customers identified through a Performance Max campaign?

September 7, 2023September 7, 2023 Certificate Land

Performance Max leverages AI to make budgeting decisions for specific channels like Search and YouTube. Performance Max promotes a particular

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