Google Tag Manager Fundamentals Assessment Exam Answers 2024

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✅ How do you enable a built-in variable in Tag Manager?

• Publish the built-in variable in the Publish Now area
• Create a user-defined variable in the Variables tab
• Select the built-in variable in the Variables tab
• Uncheck the built-in variable in the Variables tab

✅ When logging into Google Tag Manager for the first time, what needs to be set up?

• A Google Analytics account
• A Tag Manager account
• The data layer
• Cross-domain tracking

✅ Where can the container code be found in Google Tag Manager?

• In a pop-up window after you create an account and container
• Under the “Accounts” section by clicking into the container
• Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
• Under the “Versions” section by clicking into the tag

✅ Which Tracking ID format should be used when setting up an Analytics Pageview tag?

• UA​ -123456-7
• 123456
• 123456-7
• UA-123456

✅ What kind of variable should be used for a reusable Google Analytics property ID variable?

• User-defined Constant variable
• User-defined Data Layer variable
• Built-in Event variable
• Built-in Click Classes variable

✅ Which are benefits of using the data layer in Tag Manager?

• Write and edit code in the GTM interface
• Pass data into third-party applications
• Use data to fire tags
• Encrypt data automatically

✅ Where should the data layer object be placed in the website code?

• Before​ the container snippet
• After the container snippet
• Inside the container snippet
• At the bottom of your HTML

✅ How are variables structured in the data layer?

• As Javascript cookies
• As variable types
• As containers
• As​ key-value pairs

✅ Which can be used to populate information to the data layer?

• Use​ Javascript to pre-populate values in the data layer when a web page loads
• Use Google Ads to push information to the data layer
• Use Google Analytics to push information to the data layer
• Use a Javascript method to push values from your web page into the data layer

✅ Data Layer variables automatically persist across different web pages

• True
• False

✅ What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

• Submit button clicks
• Play button video clicks
• Menu selection
• Closing a web page

✅ What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

• Page Path variable
• URL​ variable
• Click Classes variable
• DOM element

✅ What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

• URL Port
• URL Query
• URL​ Fragment
• URL Path

✅ Which built-in variable should you use to define an event trigger based on the class of a Submit button?

• Built-in Event variable Built-in
• Built-in Element variable ​Built-in
• Built-in Click Classes variable
• Built-in Click Target variable

✅ To create an Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?

• Google Ads Account number
• Conversion Label
• Conversion ID
• Conversion Property

✅ What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

• A built-in Referrer variable that records conversion URLs
• A user-defined variable that records conversion amount
• The median amount users spend according to Analytics
• The projected amount users will spend according to Analytics variable that records conversion URLs

✅ What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

• Hit​ and session attributes collected via the data layer
• Products the user has +1’d in Google Plus
• User​ information from the Analytics cookie
• Hit and session attributes collected from Google Ads

✅ To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?

• Google Ads account admin settings
• Analytics account admin settings
• Tag Manager account admin settings
• Tag Manager dashboard

✅ What does Google Ads use to generate dynamic ads based on a user’s past interactions with website products and services?

• Browser cookies
• Javascript methods
• Dynamic​ attributes
• User profiles

✅ Where can you find a list of business-vertical attributes for Dynamic Remarketing?

• The​ Google Analytics Help Center
• The Google Analytics Admin area
• The Tag Manager Admin area
• The Google Ads Admin area

✅ For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

• Constant variable
• Data​ Layer variable
• Google Ads variable
• Event variable

✅ For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

• Constant variable
• Data​ Layer variable
• Google Ads variable
• Event variable

✅ For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?

• Pageview
• Event
• Transaction
• Social

✅ For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

• Page URL
• Referrer
• Click Classes
• Page Hostname

✅ Google Tag Manager helps you manage your website in which of the following ways?

• Simplify and speed up tag deployment
• Specify when tags should fire
• Manage different versions of tags
• Increase audience reach

✅ Google Tag Manager can only be used with Google tags

• True
• False

✅ To create a tag implementation plan, what are the recommended guidelines?

• Decide which of your existing site tags you can move into Tag Manager
• Decide what static and dynamic values you’ll want to pass from your website
• Choose which tags can collect the data you need
• Decide which Tag Manager account to link to Google Analytics

✅ Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

• DoubleClick Floodlight Counter tag
• Google Ads Conversion Tracking tag
• Google Ads Remarketing tag
• Google Analytics Pageview tag

✅ What is stored in a Tag Manager container?

• A grouping of all of your Tag Manager accounts
• A collection of variables defined in Tag Manager
• A Javascript object that holds data passed from your website
• A​ collection of website tags and triggers

✅ What is a “container snippet” in Tag Manager?

• Javascript code placed on each page of your website
• A Javascript object that holds data passed from your website
• A collection of website tags and triggers
• Analytics tracking code

✅ A Tag Manager account allows you to do which of the following?:

• Manage tags for one or more websites
• Manage user permissions in your Google Analytics account
• Connect multiple Tag Manager accounts to a single Google account
• Control access permissions to a Tag Manager account

✅ What is a “trigger” in Tag Manager?

• A trigger determines which events fire on your website
• A trigger instantiates the data layer
• A​ trigger fires a tag in response to a website event
• A trigger publishes a tag to your website

✅ What are the three parts of a trigger in Tag Manager?

• Variables,​ operators, and values
• Operators, tags, and variables
• Variables, operators, and the data layer
• Tags, values, and the push method

✅ To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?

• A Custom Segment
• The data layer
• A Data Layer variable
• A Google Analytics tag with a Custom Dimension

✅ The data layer “push” method allows you to do what?

• Push data from Google Analytics to your website
• Push​ data from your website into the data layer
• Push data from Google Ads to the data layer
• Push data from one Tag Manager account to another

✅ To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

• A Trigger
• The data layer
• A Data Layer variable
• A Google Analytics tag with a Custom Metric

✅ To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

• The Tag Manager account ID
• The Analytics property ID
• A Javascript push method
• The​ Custom Dimension index number

✅ To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

• The Tag Manager account ID
• The Analytics property ID
• A Javascript push method
• The​ Custom Metric index number

✅ What event type would you choose to track button clicks using an event trigger?

• Click
• Form
• Page View
• History Change