Comparing roles in the 4×100-meter relay to Objectives-Based Onboarding, if the first runner represents your sales team and the second runner represents your services team, what does the baton represent?

The information your services team gathered and will translate into goals for your customer during Objectives-Based Onboarding.
The meaningful collaboration between your sales and services teams.
The information your sales team gathered and will translate into goals for your customer during Objectives-Based Onboarding.
All of the above.