AI-Powered Performance Ads Certification

A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)

  • Forecast the impact of different budgets to understand how performance may change.
  • Identify the opportunity size for upcoming seasonal periods of increased sales.
  • Understand which billing method is best suited for an account.
  • Review how much each keyword in a campaign has spent over the past month.

The correct answer is:

  • Forecast the impact of different budgets to understand how performance may change.
  • Identify the opportunity size for upcoming seasonal periods of increased sales.

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