Which is a key benefit of opting into automatically applied recommendations?

  • AI strategically determines and automatically applies the recommendations that are most likely to have the biggest impact on campaigns.
  • Only the past week of data is used to inform recommendations, which means optimizations are based only on recent activity.
  • Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.
  • When recommendations are applied, campaign budgets are increased or allocations between budgets are changed as a means of helping to drive performance.

The correct answer is:

  • Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.

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