If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
- Disregarding suggestions to add relevant new keywords
- Removing negative keywords that could block relevant traffic
- Adding Customer Match lists that contain data more than 90 days old
- Adding more phrase and exact match keywords in order to improve reach
The correct answer is:
- Removing negative keywords that could block relevant traffic.
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