If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?

  • Disregarding suggestions to add relevant new keywords
  • Removing negative keywords that could block relevant traffic
  • Adding Customer Match lists that contain data more than 90 days old
  • Adding more phrase and exact match keywords in order to improve reach

The correct answer is:

  • Removing negative keywords that could block relevant traffic.

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