100% Free Updated DoubleClick Search Campaign Management Certification Exam Questions & Answers.
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DoubleClick Search Campaign Management Assessment Details:
- Questions: 10 questions
- Time limit: No Time Limit
- Pass rate: 80% or higher to pass
- Retake period: If you don’t pass the assessment, you can take it again after 1 day
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For taking the DoubleClick Search Campaign Management exam to follow the below steps
👣 Step 1: Click Here and sign in with your Google account.
👣 Step 2: Start your exam.
👣 Step 3: Copy (Ctrl+C) the question from the Google exam section and then find (Ctrl+F) the question from here and get the correct answer.
👣 Step 4: After completing the exam, you will get the DoubleClick Search Campaign Management Certificate.
✅ Applying business data to a campaign also applies it to what other elements?
- Only the campaign affected
- Ad groups and keywords in the campaign
- All campaigns within an account
- Engine accounts for the same campaign
What is the best strategy for her to define IDs?
- A random series of letters and numbers
- Define them all as “DinoWorld,” since all the parks have the same name
- The name of the theme park, plus the city where it is located
- Using a numbering system that only she understands
✅ How can bulksheets help you efficiently create campaigns?
- Bulksheets provide a streamlined user interface.
- Bulksheets allow you to create multiple campaigns at once.
- Bulksheets let you specify settings unavailable in the DoubleClick Search interface.
- Bulksheets let you avoid compatibility issues when managing different engine accounts.
How does he use labels to accomplish this?
- Apply the label “Interested in craft coffee” to each of his campaigns.
- Apply the label “coffee01” to the keyword “craft”, and “Interested in coffee” to the keyword “coffee”.
- Apply the label “Interested in craft coffee” to keywords like “craft coffee”.
- Label every object in his account.
How can he use DoubleClick Search to do this?
- Set a campaign goal, then a revenue goal with user purchase as the conversion source.
- Automate his direct programmatic ad buying.
- Set a campaign goal, then a conversion goal with form completion as the conversion source.
- Create a Dynamic Ad Insertion goal.
✅ Which adjustment could be best addressed with an automated rule?
- A new ad group needs to be created with the settings from an existing ad group.
- The maximum bid on a keyword needs to be adjusted when clickthroughs fall below .3 percent.
- The budget for several ad groups needs to be increased by $200.
- The maximum bid on an ad group needs to be adjusted on Sunday, May 22.
✅ Which DoubleClick Search feature allows you to quickly apply changes to multiple campaigns at once?
- Bulk edits
- Campaign copy
- Automated rules
- Scheduled edits
✅ What is the first step you would take to edit an existing campaign using bulksheets?
- Copy and paste the campaign’s settings into a blank spreadsheet document.
- Download the bulksheet from the campaign’s engine account.
- Download a blank bulksheet template and import the campaign’s settings.
- Download the bulksheet from the engine account’s “Campaign” tab in DoubleClick Search.
✅ Why would you want to set goals at the campaign level?
- To automatically adjust campaign settings to optimize to a conversion-based goal
- To accurately account for global location targets
- To more clearly display real-time advertising spend
- To automatically capture user search preferences
✅ Applying a label to an ad group enables you to create remarketing lists based on what user action?
- User performing a search for any keyword in the campaign
- User performing a search for any keyword in the ad group
- User clicking on an ad while searching for any keyword in the ad group
- User clicking on an ad while searching for any keyword in the campaign