Which of the following incorporates best practices in email design?

Ensure the copy, brand voice, colors, and graphics of a linked landing page are consistent with the email.
Ensure that the copy, brand voice, colors, and graphics of a linked landing page are distinctively different from the email.
Ensure the copy, brand voice, colors, and graphics of an email have low color contrast.
Ensure there is no white space, so contacts understand how important this messaging is.

The correct answer is:

Ensure the copy, brand voice, colors, and graphics of a linked landing page are consistent with the email.