For which of the following scenarios would Google’s experimentation tool be helpful?
- Compare how two key audiences respond to two different video ads.
- Compare how the same ad performs on TV compared to YouTube.
- Compare the performance of existing TV creative to that of ABCDs-optimized creative.
- Compare how the same audience responds to the same ad at different points in time.
The correct answer is:
- Compare the performance of existing TV creative to that of ABCDs-optimized creative.
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