How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?

By letting them choose the websites on which their ads are shown, resulting in more store visits from potential customers
By using AI as a means of locating potential new customers across Google Ads inventory
By increasing their incremental conversions through campaigns that include video ad formats
By giving them more time to spend honing their unique value proposition through manually created assets

The correct answer is:

By using AI as a means of locating potential new customers across Google Ads inventory.