How can you use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve your business goals?

You should use sponsored ads to reach your customers and use organic solutions to increase purchase rates
You can consider a holistic approach and use multiple ad types that can help drive your goals
Since each ad type can reach only one of the goals of awareness, consideration, conversions, and loyalty, you need to first decide your main goals and then select the proper ad types to use

The correct answer is:

You can consider a holistic approach and use multiple ad types that can help drive your goals