Yandex Direct Certification 

How Do Impressions And Clicks For Relevant Keywords Affect The CTR Of The Original Keywords And CPC?

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  • They are used in CTR calculations just like impressions and clicks for the original keyword, but do not affect CPC.
  • They are not used in CTR or CPC calculations for the original keyword.
  • They are not included in CTR calculations, but affect CPC just like clicks and impressions for the original keywords.

The correct answer is:

  • They are not used in CTR or CPC calculations for the original keyword.

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