If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)
- Immediately stop investing in marketing for the source.
- Immediately increase marketing spend for the source.
- Determine whether the traffic source fulfills other site goals.
- Determine whether the source assists in conversions.
The correct answer is:
- Determine whether the traffic source fulfills other site goals.
- Determine whether the source assists in conversions.
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