If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)

• Immediately stop investing in marketing for the source.
• Immediately increase marketing spend for the source.
• Determine whether the traffic source fulfills other site goals.
• Determine whether the source assists in conversions.

The correct answer is:

• Determine whether the traffic source fulfills other site goals.
• Determine whether the source assists in conversions.

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