eMarketing Institute: SEM Certification 

If you want to link Google Analytics and Google Adwords, you need to have permissions on both accounts. Those permissions are:

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  • administrative access for Adwords, and permission to edit in Analytics
  • standard access for Adwords, and permission to collaborate in Analytics
  • administrative access for Adwords, and permission to read and analyze in Analytics

The correct answer is:

  • administrative access for Adwords, and permission to edit in Analytics.

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