If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

You create an audience of users who are likely to purchase in the next seven days
You create an audience of users who made a purchase in the last 30 days
You create an audience of users who added items to their purchase wishlist
You create an audience of users who started checking out but didn’t complete the purchase

The correct answer is:

You create an audience of users who are likely to purchase in the next seven days.