Google Ads - Measurement Certification 

If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?

Editorial Staff
  • You should turn off the ads to stop traffic.
  • You should use more general keywords.
  • You should reduce campaign budgets.
  • You should add more negative keywords.

The correct answer is:

  • You should add more negative keywords.

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