Google Ads - Measurement Certification 

In what way do view-through conversions get counted?

Editorial Staff
  • They get counted as conversions that are recorded when users view and interact with an ad, then never convert.
  • They get counted as conversions that are recorded when new users view and interact with an ad, then later convert.
  • They get counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
  • They get counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.

The correct answer is:

  • They get counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.

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