Optimize Performance in DoubleClick Search Certification 

Jerry wants DoubleClick to automatically adjust keyword bids based on the dollar value of Ultimate SnowShoes products that users have researched. What feature allows him to do this?

Certificate Land
  • Adaptive geo-targeting
  • Remarketing lists for search ads (RLSA)
  • Programmatic remarketing
  • Portfolio bidding

The correct answer is:

  • Remarketing lists for search ads (RLSA).

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