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Amazon DSP Certification 

Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.

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  • Increase bids on keywords with high ACOS
  • Decrease bids on keywords with low KENP reads or royalties
  • Decrease bids on keywords with high ACOS
  • Increase bids on keywords with high impressions

The correct answer is:

  • Decrease bids on keywords with low KENP reads or royalties.
  • Decrease bids on keywords with high ACOS.

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