Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?
- Shift budget from that line item to higher performing line items.
- Increase frequency cap on that line item to serve more impressions.
- Decrease frequency cap on that line item to serve less impressions.
- Maintain bids and frequency caps.
The correct answer is:
- Increase frequency cap on that line item to serve more impressions.
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