In The Linear Attribution Model In Google Analytics:
- The first touchpoint in the conversion path would receive 100% credit for the sale
- The last touchpoint in the conversion path would receive 100% credit for the sale
- Each touchpoint in the conversion path would share equal credit for a sale
- The middle touchpoint in the conversion path would receive 100% credit for the sale
The correct answer is:
- Each touchpoint in the conversion path would share equal credit for a sale.
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