You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?
- Convey multiple messages to resonate with the masses.
- Humanize the ad with customer testimonials.
- Introduce the product or problem, then folllow up with a relevant call-to-action.
- Provide multiple options for how viewers can take action.
The correct answer is:
- Introduce the product or problem, then folllow up with a relevant call-to-action
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