A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?

All consumers create the same amount of value, so value-based bidding will optimize for driving lead volume for her business.
Bidding towards value allows marketers to optimize for high-value customers and high volume of leads at the same time.
Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget.
Using a value-based bidding strategy allows marketers to focus on maximizing website traffic to gain new potential consumers.

The correct answer is:

Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget.