A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)

  • By determining the extent to which campaigns can be improved and how to go about making improvement
  • By the review and dismissal of recommendations that are relevant to their goal to save time optimizing campaigns
  • By accepting and immediately applying recommendations tailored to their business, which can save time
  • By measuring their score at the individual account level but not their manager account level

The correct answer is:

  • By determining the extent to which campaigns can be improved and how to go about making improvement
  • By accepting and immediately applying recommendations tailored to their business, which can save time

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