A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?

  • Begin with a strong measurement and attribution strategy based on their goals.
  • Enable a volume-based Smart Bidding strategy in all campaigns.
  • Create a value-based Smart Bidding strategy in their top two campaigns.
  • Build a large list of negative keywords to tailor traffic and eliminate uninterested consumers.

The correct answer is:

  • Begin with a strong measurement and attribution strategy based on their goals.

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