A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?

They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.
They ensure statistically significant results by randomly choosing how much Search traffic will be diverted to an experiment.
They let marketers measure changes’ impact and reverse those changes if needed.
They can test Google Ads campaigns against TV, print ads, or other traditional media.

The correct answer is:

They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.