A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?

  • They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.
  • They ensure statistically significant results by randomly choosing how much Search traffic will be diverted to an experiment.
  • They let marketers measure changes’ impact and reverse those changes if needed.
  • They can test Google Ads campaigns against TV, print ads, or other traditional media.

The correct answer is:

  • They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.

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