Yandex Direct Certification 

At The Campaign Level, A Negative Bid Adjustment Is Set For Women 45+ In Age, But A Positive Bid Adjustment Is Set For Them At The Ad Group Level. Which Bid Adjustment Will Apply?

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  • It is impossible to set up such adjustments.
  • The positive bid adjustment will apply, since bid adjustments at the ad group level have priority over those at the campaign level.
  • The negative bid adjustment will apply, since campaign level bid adjustments have priority over those at the ad group level.

The correct answer is:

  • The positive bid adjustment will apply, since bid adjustments at the ad group level have priority over those at the campaign level.

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