Google Ads Search Certification 

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

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  • Use of contextual signals
  • Use cross-device reporting
  • Paying attention to negative keyword targeting
  • Monitoring of Quality Score
  • Use of responsive search ads

The correct answer is:

  • Paying attention to negative keyword targeting
  • Monitoring of Quality Score
  • Use of responsive search ads

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