eMarketing Institute: SEM Certification 

Rich snippet:

Certificate Land
  • want to indicate to the search engines not to follow a certain link as it cannot be trusted
  • want to indicate to the search engines to follow a certain link as it can be trusted
  • want to use the same URL several time on one page

The correct answer is:

  • want to indicate to the search engines to follow a certain link as it can be trusted.

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