The marketing team at Shipza consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into Shipza’s mobile site and app experience?

Because there are still many complex interactions that a user has with a site or app after clicking on an ad
Because it’ll help them to grow and organize their audience lists to a greater extent
Because it’ll make sure users to leave positive reviews about Shipza
Because it’ll help to further improve the click-through rate in their Google Ads account

The correct answer is:

Because there are still many complex interactions that a user has with a site or app after clicking on an ad.