The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?
- Advertiser B wins and pays $1.19
- Advertiser C wins and pays $1.19
- Advertiser C wins and pays $1.15
- Advertiser B wins and pays $1.14
The correct answer is:
- Advertiser C wins and pays $1.15.
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