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Amazon Ads Campaign Optimization Certification 

To grow brand consideration and conversion, which Amazon DSP multichannel products should you use?

November 14, 2023 Editorial Staff
  • Display ads
  • Online video
  • Audio ads and Streaming TV

The correct answer is:

  • Display ads

🎓 Get all the latest and 100% correct Amazon Ads Campaign Optimization Exam Answers

  • ← Jorge’s campaign goals are to increase customers’ awareness and drive sales. What product or products should he consider to best optimize results?
  • You used both Sponsored Products and Amazon DSP Display to promote the same products during the same time. You did an analysis in AMC on these two ad types and found the purchase rate was 0.12% when customers are exposed to both ad types, 0.10% when customers are exposed to Sponsored Products only, and 0.09% when customers are exposed to Amazon DSP Display only. How can you interpret these insights to make strategic campaign decisions? →

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