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Google Tag Manager Fundamentals Certification 

To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

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  • A Trigger
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Metric

The correct answer is:

  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Metric

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