Yandex Direct Certification 

What Advice Would You Give To The Owner Of A Website Whose Visitors Add Items To Their Cart But Do Not Place Orders?

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  • Start a search campaign with ad texts mentioning the store’s competitive advantages and discounts for users who visit the website.
  • Create a retargeting list for the condition “Added products to the cart, but did not make the payment” and start a campaign for this audience in the Yandex Advertising Network.
  • Start a media campaign for users who have visited the website.

The correct answer is:

  • Create a retargeting list for the condition “Added products to the cart, but did not make the payment” and start a campaign for this audience in the Yandex Advertising Network.

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