What are the benefits of using in-market audiences?
- You can use your own first-party data.
- You can reach curated audiences more likely to covert in your category.
- You must have universal event tracking implemented.
- You can create an ad group that will only serve to that audience
The correct answer is:
- You can reach curated audiences more likely to covert in your category.
- You can create an ad group that will only serve to that audience
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