What are the words or phrases a user types into a search box referred to as?
- A query
- A click
- A keyword
- An impression
The correct answer is:
- A query.
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- Ad group settings must inherit settings from the campaign level.
- Contoso Pet Supplies wants their ad for the keyword ‘Cat Snaxxx’ triggered when a user searches either of the individual words in any order, or words related to Cat or Snaxxx. Which match option should they choose?